Treaty Corporation Limited has announced its strategic admission to Pakistan’s personal care and grooming market, the purpose of the University is intended to launch two new proprietary brands, Genius and Estella, respectively for the purpose of men and women.
In a notice to the Pakistan Stock Exchange on Wednesday, the company said that the board approved the extension as a part of a wider pressure to diversify its product portfolio and gain a large part of the rapidly growing personal care.
Brands will offer numerous shaving, grooming and personal care products, including multi -blades and disposable razors, premium double age blades, shaving gel and foam, daviders and other manufacturing accessories.
Treaty, which has more than 70 years of manufacturing experience, said that new products are being manufactured at home and will focus on the quality, relief and style of modern consumers. The company has obtained trademark registration for both births and Estella by covering its logo and packaging.
Key urban centers have planned a soft launch in the coming weeks, with a full scale marketing campaign in digital, retail and print channels. The Grand Launch event for the full product range is scheduled for January 1, 2026.
Treet expects its established distribution network and brand equity to support the success of new brands, which will further strengthen its consumer product portfolio and revenue streams.